Contemporary art gallery located in Oakley
Our goal was to drive traffic to the new online shop and also promote more ways to shop than just visiting the physical store. We usually post the same graphic to Instagram and FB, so I size it to Instagram specs and post to both platforms.
The strategy is pretty straight forward, incorporating Ombré Gallery's branding, glamour shot/s and direct message to "shop online" as well as using "holiday shopping" and "gift certificates" messaging.
Veritiv Talent Acquisition Campaign
Fortune 500 company specializing in distribution
This campaign was created more specifically for LinkedIn, but could be adapted for any of the platforms. The Talent team was tasked to increase awareness and increase the number of applicants. This campaign targeted specific sales and business professionals.
The creative strategy was to tap into their "tiv" brand equity, Veritiv's corporate branding, business and professional imagery, and strong CTA.
We (I was the art director and partnered with the copywriter) created a library of posts and animated gif ads.
Redemption Homes, LLC
Interior painting and repairs
We are currently working on an awareness and loyalty campaign. This company has not had much of an online presence, so we are slowly pushing out social posts to help drive clicks and generate some user data. We are targeting mid to higher range income levels as well as local markets.
Creative strategy is fresh, clean and modern home images that showcase beautiful painting work with a direct link to site.