The VIA Institute on Character

The VIA Institute on Character is a nonprofit organization dedicated to bringing the science of character strengths to the world. VIA creates strength reports based on an initial online survey. The survey, taken by over 15 million people, generates a personalized report with expert analysis and tips for the combination of your unique strengths.

After VIA underwent a brand refresh and website redesign, they needed help with new digital report designs and social media support. The multi-paged reports contain graphics, charts, and branded templates. I helped brainstorm and consult on initial content creation and information architecture to allow the redesigned reports to flow best for all users.

I worked with the team to create social media stories, posts, and videos to promote the new reports, drive traffic, and increase reach and sales.

I also helped support their new online program during Covid-19 to help keep customers engaged via zoom and online learning. This online group grew to over 2,800 members and saw new and returning customer engagement.